Class Title: Marketing Manager
Class Code: MKTG MANAGERHourly: $40.99 - $56.86 | Monthly: $7106.18 - $9856.58 | Annually: $85274.21 - $118279.01
This classification is responsible for marketing the District’s mission, benefits, services, programs and events; developing a broad base of community support; managing the District’s marketing and digital communications; communicating public use, business and market trends to inform marketing efforts and to support strategic management issues.
Works under the supervision of a Manager. Follows standards and procedures without supervision but confirms changes to standard practices and significant decisions in advance.
Direct supervision is exercised over staff and volunteers including hiring, training, managing and evaluating performance, developing strategic goals, providing discipline, responding to grievances, and effectively recommending termination.
EXAMPLES OF DUTIES:
The information provided below encompasses the typical duties and capabilities linked with this classification. Duties may include, but are not limited to the following:
- Develops and manages a District-wide marketing plan.
- Manages and updates a comprehensive website, showcasing the District’s mission, values, programs and services.
- Manages the District’s social media presence and marketing.
- Ensures that regulatory standards and compliance needs are met including copyright laws.
- Ensures division compliance with District policies and practices including personnel policies and procedures, financial, procurement, etc.
- Prepares, administers and monitors marketing budget.
- Actively builds positive relations with media, seeking opportunities to market the District’s offerings and benefits.
- Produces and/or oversees the production of collateral materials.
- Provides marketing strategic counsel and support to staff to support the promotion of their programs and services.
- Represents the District at special events, both the District’s and those offered by the public.
- Assists in hosting public meetings; represents the District at speaking engagements.
- Addresses and responds to public questions, concerns and requests.
- Manages film/photo requests.
- Acts as a Mandatory Reporter; reports incidents of child abuse/neglect.
- Performs other job-related duties as assigned.
KNOWLEDGE, SKILL, AND ABILITY REQUIREMENTS:
The individual in this classification is expected to possess and exhibit the following knowledge, skills and abilities.
Strong Knowledge of:
- Marketing and public relations techniques and strategies, including fundamentals of design and print production;
- Social media marketing and web-based marketing;
- Budgeting principles;
- Positive and effective customer service principles;
- English grammar and composition and techniques of public speaking; and
- Web management concepts, tools and software.
Skill and Ability to:
- Communicate effectively, both orally and in writing;
- Write effective and successful marketing materials;
- Work independently and use sound judgment and initiative with work projects and when representing the District;
- Develop and monitor a budget;
- Use independent judgment; excellent supervisory, interpersonal, and problem-solving skills;
- Extract key information from staff and others through listening, interviewing and participating in activities;
- Proficiently operate computers and software relevant to the production of written and graphic materials;
- Work cooperatively with others; and
- Create and maintain a positive, constructive, and respectful relationship with staff and the general public.
The following are minimum qualifications for this classification.
Education, Experience, and Training:
- Bachelor’s Degree in Marketing or related field; AND
- Five (5) years progressive work experience in marketing and community relations administration; AND
- Three (3) years supervisory experience; OR
- Any satisfactory combination of education, experience and training.
Licenses and Certifications:
- Possession of, or ability to obtain with 30 days of hire, a valid Oregon driver’s license.
The following are working conditions, including environmental and physical demands, required for this classification.
- Work is primarily performed in an office environment and requires the ability to work and maintain focus in a work environment with moderate noise (i.e., working around others making periodic phone calls or having conversations) and with frequent interruptions.
- Must be able to travel to locations in, around, or outside the greater Bend area.
- Remain in a stationary position (sitting or standing) for extended periods of time, move about the office occasionally.
- Ability to maintain sustained concentration on computer screens; use keyboards and variety of peripherals.
- Making substantial movements (motions) of the wrists, hands, and/or fingers, while operating computer keyboards, telephone, and standard office equipment.
- Physical exertion includes walking, standing, sitting, bending and the ability to lift and carry up to 30 pounds unassisted, pushing, and pulling.
- Requires crouching, bending, kneeling or reaching.
- Requires working some evenings, weekends and holiday hours.
Benefits: Full-timeCurrent Job Opportunities