Marketing Manager

Class Title: Marketing Manager

Class Code: MKTG MANAGER

Hourly: $42.64 - $59.14 | Monthly: $7390.27 - $10250.74 | Annually: $88683.25 - $123008.83

Benefits: Full-time

OVERVIEW:

This classification is responsible for marketing the District’s mission, benefits, services, programs and events; developing a broad base of community support; managing the District’s marketing and digital communications; communicating public use, business and market trends to inform marketing efforts and to support strategic management issues.

SUPERVISION RECEIVED:

Works under the supervision of a Manager.  Follows standards and procedures without supervision but confirms changes to standard practices and significant decisions in advance.

SUPERVISION EXERCISED:

Direct supervision is exercised over staff and volunteers including hiring, training, managing and evaluating performance, developing strategic goals, providing discipline, responding to grievances, and effectively recommending termination.

EXAMPLES OF DUTIES:

The information provided below encompasses the typical duties and capabilities linked with this classification.  Duties may include, but are not limited to the following:

• Develops and manages a District-wide marketing plan.
• Manages and updates a comprehensive website, showcasing the District’s mission, values, programs and services.
• Manages the District’s social media presence and marketing.
• Ensures that regulatory standards and compliance needs are met including copyright laws.
• Ensures division compliance with District policies and practices including personnel policies and procedures, financial, procurement, etc.
• Prepares, administers and monitors marketing budget.
• Actively builds positive relations with media, seeking opportunities to market the District’s offerings and benefits.
• Produces and/or oversees the production of collateral materials.
• Provides marketing strategic counsel and support to staff to support the promotion of their programs and services.
• Represents the District at special events, both the District’s and those offered by the public.
• Assists in hosting public meetings; represents the District at speaking engagements.
• Addresses and responds to public questions, concerns and requests.
• Manages film/photo requests.
• Acts as a Mandatory Reporter; reports incidents of child abuse/neglect.
• Performs other job-related duties as assigned.

KNOWLEDGE, SKILL, AND ABILITY REQUIREMENTS:

The individual in this classification is expected to possess and exhibit the following knowledge, skills and abilities.

Strong Knowledge of:

• Marketing and public relations techniques and strategies, including fundamentals of design and print production;
• Social media marketing and web-based marketing;
• Budgeting principles;
• Positive and effective customer service principles;
• English grammar and composition and techniques of public speaking; and
• Web management concepts, tools and software.

Skill and Ability to:

• Communicate effectively, both orally and in writing;
• Write effective and successful marketing materials;
• Work independently and use sound judgment and initiative with work projects and when representing the District;
• Develop and monitor a budget;
• Use independent judgment; excellent supervisory, interpersonal, and problem-solving skills;
• Extract key information from staff and others through listening, interviewing and participating in activities;
• Proficiently operate computers and software relevant to the production of written and graphic materials;
• Work cooperatively with others; and
• Create and maintain a positive, constructive, and respectful relationship with staff and the general public.

QUALIFICATIONS:

The following are minimum qualifications for this classification.

Education, Experience, and Training:

1. Bachelor’s Degree in Marketing or related field; AND
2. Five (5) years progressive work experience in marketing and community relations administration; AND
3. Three (3) years supervisory experience; OR
4. Any satisfactory combination of education, experience and training.

Licenses and Certifications:

1. Possession of, or ability to obtain with 30 days of hire, a valid Oregon driver’s license.

WORKING CONDITIONS:

The following are working conditions, including environmental and physical demands, required for this classification.

• Work is primarily performed in an office environment and requires the ability to work and maintain focus in a work environment with moderate noise (i.e., working around others making periodic phone calls or having conversations) and with frequent interruptions.
• Must be able to travel to locations in, around, or outside the greater Bend area.
• Remain in a stationary position (sitting or standing) for extended periods of time, move about the office occasionally.
• Ability to maintain sustained concentration on computer screens; use keyboards and variety of peripherals.
• Making substantial movements (motions) of the wrists, hands, and/or fingers, while operating computer keyboards, telephone, and standard office equipment.
• Physical exertion includes walking, standing, sitting, bending and the ability to lift and carry up to 30 pounds unassisted, pushing, and pulling.
• Requires crouching, bending, kneeling or reaching.
• Requires working some evenings, weekends and holiday hours.

STATUS:

Exempt

Full-Time

Benefits: Full-time

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